How to Create a Creative Impact Agency
Creative Impact Agency, if you have not heard of them, are the brain children of a creative genius, and I am not being ridiculous. Creative Impact Agency is a company that started as a small company with a creative genius and now they are one of the most respected companies in the UK. They offer many different services, but my favorite is the concept of a strategic marketing plan, that will take your brand or logo in front of millions of people who will know little or nothing about your company. This kind of strategy can be difficult to pull off without the proper research and development plan, so, Creative Impact Agency was born.
To work with such a creative genius, you need to be prepared to learn as much as you can, which is why, Creative Impact Agency was founded. To work on big projects and extremely cool projects, this company opened many doors and built up a great portfolio. Many exposure and variety, ideal for a fast learner! Their structure can be a little better, maybe it can get a little crazy, but you still can work long hours and can still maintain you social life outside work, for around half. For some reason, I just think its really cool!
magazine was a very clever idea; they would partner up with other companies to create advertising for each other. You would pay them a commission for their work and the other company would pay their creative genius a portion of the revenue. The problem with this strategy is that a company with no product sales would suddenly not be generating any income, and instead of being an impact agency, they become a direct sales company. But, they still pull in clients, because the others are pulling in their client base. So, the company needed to look at how they could make this type of revenue mix work to their advantage.
magazine developed is by creating a brand. They need a recognizable name that people can trust and that they can depend on. They needed to find a partner with complementary products, but who also had something to offer the client. They found this partner in Acorn International. Acorn provides training and educational materials that are in line with their own product lines. They also provide opportunities for networking and community involvement.
The third strategy that they developed is by doing everything they can to talk to their existing clients. They have web sites, social media accounts, newsletters, and meetings. The idea is to keep the clients happy and informed, so when they want to do business with the company they will automatically know who they are doing business with. The client will feel like they are getting value for their money, and they will come back again. That's when you know you have a winning situation on your hands.
The final strategy that they developed was by taking their vision and mission, and executing an execution plan that focused on the needs of the individual client. They didn't necessarily have a budget in mind. They knew that they wanted to create a sustainable impact agency that would last for the long term. They knew they wanted to create a model that was fun to work with, as well as having a program that was easily adaptable so that other creative impact agency agencies could join in the fun.
What a difference a team of leaders, vision and passion can make! These are the values that will drive you to build a culture that works and creates a culture that inspires those with impact to join and be a part of your business. So, go ahead and take action today, because you will be glad you did.
If you are ready to take the next step in your business development, then let these creative impact agency tips give you direction. magazine deserve it! You can be an impact agency - it is time that you created it. You deserve it!